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Fujikura is proud to introduce Blur to our 2011 performance shaft oerings. Blur stands for “Beyond Light, Ultra-Responsive”. These lightweight, higher balance-point shafts are designed to accelerate faster and generate greater swing speeds without compromising the solid and controllable feel typically absent in lightweight shafts.

Fujikura is known for pushing boundaries of high performance shaft design, and for Blur, our engineers left no stone unturned. Blur shafts take advantage of unique, proprietary design elements in every aspect of the shaft: Structural design, advanced materials, and for the rst time in golf—a functional, low-density cosmetic.

Cage Construction:
Cage Construction is a new and innovative design methodology that allows Fujikura to create thinner, lighter walls with exceptional stability. The specialized lay-up envelops bers responsible for the shafts bending stiness in a “cage” of o-axis materials resulting in the feel and control of a heavier shaft.

Spread Tow Carbon Interweave:
The focal point of the Blur line is the exclusive use of Textreme Spread Tow Carbon Interweave. Fujikura partnered with Oxeon, a Swedish producer of advanced materials, to develop a carbon fabric specically designed to meet our performance and lightweight requirements. Not only unique and stunning appearance, this ultra-premium material takes at, spread carbon tow (rather than the traditional circular yarns) and weaves them into one of the thinnest, lightest and stiest carbon fabrics. A thinner weave means less crimping of bers over and under large yarns and more bers in the direction of the loading, which enhances responsiveness and exceptional feel.

Phantium Finish:
Phantium Finish is a new, low-density cosmetic nish innovated by Fujikura. The weight of the nish is so light, it may as well be invisible. Phantium Finish maintains the rich luster and premium appearance Fujikura is recognized for and is up to 70% lighter than standard paint nishes. Phantium Finish allows our designers to fully optimize a shaft's stiness-to-weight ratio.

Ultimately, Blur provides optimal stiness, enhanced feel, and unparallel speed. In test conducted in the Fujikura Fit-On Studio, player’s t with Blur signicantly increased their ball speed, which resulted in overall longer distances.